Should Library Distribution Be Part of Your Book Marketing Plan?

Many authors focus their marketing efforts on online retailers like Amazon and Barnes & Noble, overlooking one of the most powerful avenues for long-term visibility and credibility—library distribution. Libraries provide an enduring opportunity for authors to get their books into the hands of engaged readers while expanding their audience in ways that traditional retail sales cannot.

At Divine Works Publishing, we encourage authors to include library distribution in their marketing strategy because it not only enhances book exposure but also builds credibility and generates consistent sales. Whether you’re publishing a print book, an eBook, or both, listing with libraries is a smart and strategic choice.

Why Should You List Your Book with Libraries?

1. Expands Your Readership & Discoverability
   Libraries serve millions of readers who actively seek new books in various genres. A reader who borrows your book today may become a lifelong fan and recommend it to others. Since library patrons tend to be avid readers, this is an excellent way to grow your audience organically.
2. Provides Long-Term Sales Potential
   Unlike retail stores that cycle out books quickly, libraries keep books on their shelves for years. This means your book has an extended life span, continually reaching new readers without requiring additional marketing efforts.
3. Boosts Your Credibility as an Author
   Getting your book into libraries signals quality and legitimacy. Librarians carefully curate their collections, meaning a book that makes it into a library has already passed a certain standard of professionalism and appeal. This credibility can lead to speaking engagements, bulk purchases from schools and institutions, and even more opportunities.
4. Libraries Purchase Books at Full Price
   Unlike major online retailers that require heavy discounts, libraries often buy books at full retail price—making it a financially sound option for authors who want to maximize revenue while increasing reach.

Best Types of Books for Library Distribution

While all books have the potential to succeed in libraries, some genres perform particularly well:

📚 Children’s Books

• High Demand: Parents, teachers, and schools regularly check out children’s books, making them a staple in libraries.
• Repeat Reads: Kids tend to read the same books multiple times, increasing the book’s circulation and visibility.
• School Partnerships: Libraries often collaborate with schools, creating additional opportunities for bulk purchases.

✝️ Faith-Based & Inspirational Books

• Many libraries, including those affiliated with churches and faith-based institutions, look for Christian living, devotionals, and inspirational books.
• Self-help books with a spiritual or motivational message are frequently borrowed.

📝 Non-Fiction & Educational Books

• Books that provide guidance, history, self-improvement, or research-based content are highly valued in libraries.
• Schools and universities often purchase books for academic reference, adding to long-term sales.

📖 Novels with Strong Themes & Literary Appeal

• Libraries are always looking for compelling fiction that resonates with readers, including historical fiction, diverse voices, and thought-provoking stories.

Why eBooks for Libraries Are a Smart Choice

Many authors focus only on print, but eBooks are one of the fastest-growing segments in library lending. Here’s why you should make your book available in digital format:

✅ Accessibility: Library eBook platforms allow readers to borrow books from anywhere, making your book available to a broader audience.

✅ Lower Costs & Higher Margins: No printing or shipping costs make eBook distribution a cost-effective option for authors.

✅ Consistent Borrowing & Revenue: Libraries license eBooks under different models, including one-copy-per-user or multi-user licenses, which can generate steady income.

✅ Future-Proofing Your Book: The demand for digital lending is growing, especially with younger generations and tech-savvy readers.

Final Thoughts

Library distribution is a powerful yet often overlooked marketing tool that provides ongoing exposure, credibility, and financial returns. Whether you’re publishing a children’s book, faith-based work, novel, or educational guide, libraries can help you reach new readers, build your reputation, and increase long-term sales.

By making your book available in both print and eBook formats, you give libraries more flexibility in how they offer your work to their patrons.

📢 Are you ready to expand your book’s reach with library distribution? Divine Works Publishing can help you navigate the process and position your book for success. Let’s get your book on library shelves today! 🚀📚